Are you ready to go to market or are there additional steps that need to be completed before ScriptPad is available for sale? Most costal residents currently use plywood to cover their windows when a hurricane threatens. Employees using Yammer can discuss ideas, post news, ask questions, and share links and other information. MichelleWaxberg June 21, at 9: Finding Gaps in the Marketplace 2 of 2 Specific Example Product gaps in the marketplace represent potentially viable business opportunities. Rules for a brainstorming session:

Watching the video as a potential patient of a tech-savvy doctor who may use ScriptPad, I have a few concerns. What would you see as the pluses and minuses of adopting the service? Entrepreneurial alertness is important, because individuals with higher levels of entrepreneurial alertness will presumably identify more business opportunities. One of these is potential drug interactions. If you wish to download it, please recommend it to your friends in any social system.

Recognizing Opportunities and Generating Ideas – ppt download

The most important trends are: Describe three steps for protecting ideas from being lost or stolen. Opportunity recognition may be, at least in part, a creative process.

scriptpad case study

Produce a reliable and cost- effective solution to the growing problem of counterfeit pharmaceutical products in India and other developing countries. Over 7, patients die each year thanks to miscommunication between doctors and pharmacists. Seems ccase a big number and something legislative would be enacted to prevent so many.

scriptpad case study

If PharmaSecure is successful in India, we can easily see it spreading its service to other developing countries. Most people will rank ScriptPad scriptpxd on each component of an opportunity. Result It is more likely that an entrepreneur will get new business ideas through weak-tie rather than strong-tie relationships.

Weak-tie relationships are characterized by infrequent interaction and form between casual acquaintances.


Case Scriptpad: Interesting Idea-But Will Doctors and Ph by Eugene Kim on Prezi

Solving a Problem 2 of 2 A problem facing the Canada and other countries is finding alternatives to fossil fuels. However, until now there has not been a a good tool for doctors to use as an alternative to handwritten notes. Weak-Tie Relationships Strong-tie relationship are characterized by frequent interaction and form between coworkers, friends, and spouses.

This exposure can lead to new business starts. Employees using Yammer can discuss ideas, post news, ask questions, and share links and other information. For an individual, the creative process can be broken down into five stages, as shown on the next slide. Step 3 Avoid making an inadvertent or voluntary disclosure of an idea, in a manner that forfeits the right to claim exclusive rights to it.

Brainstorming, focus groups, and Internet and library research. On what side do you think ScriptPad faces the biggest adoption challenge—the physician side or the pharmacy side? Simply browsing through several issues of a trade journal or an industry report on a topic can spark new ideas.

scriptpad case study

There is no clear way for ScriptPad, in its current form, to correct for this type of possibility. Political Action and Regulatory Changes 2 of 2 Specific Example The No Child Left Behind Act of requires states to develop criterion-based sctiptpad in basic skills to be periodically given to students in certain grades.

The way the product was originally positioned, it staked up favorably on casw four dimensions of an opportunity. Laws to protect the environment have created opportunities for entrepreneurs to start firms that help other firms comply with environmental laws and regulations.

ScriptPad Prevents Your Doctor’s Bad Penmanship From Killing You

One of these is potential drug interactions. Although the pharmacist is supposed to have this information on stucy, it would save a lot of time if the app could suggest a similar but safe medication for a patient if a potential dangerous interaction was flagged from within the app.


The team claims that they do not sell data to third parties, and that they will notify users if they decide to do so in the future. The app is missing a few key features that would enhance the utility for doctors.

The figure is from the BR Venture Fund website. Encouraging Creativity at the Firm Level Creativity is the raw material that goes into innovation and should be encouraged at the organizational and individual supervisory level. What would you see as the pluses and minuses of adopting the service? Yammer is an attractive opportunity, and I would give it 7 scritpad of The company is growing rapidly and has received several rounds of substantial venture capital funding.

Once a doctor selects the drug, they can assign a dosage, instructions, and refills. To use this website, you must agree to our Privacy Policyincluding cookie stjdy. Although focus groups are used for a variety of purposes, they can be used casr help generate new business ideas.

This sixth sense is called entrepreneurial alertness, which is formally defined as the ability to notice things without engaging in deliberate search. Pattonrecords that the costs of