THE USE OF QUALITATIVE CONTENT ANALYSIS IN CASE STUDY RESEARCH FLORIAN KOHLBACHER

These are especially important when trying to generalize results. Quantitative analyses are especially important when trying to generalize results. Kombination und Integration qualitativer und quantitativer Analyse [31 paragraphs]. This section presents the research question underlying the analysis and discussion in the following sections and gives a short outline of the paper, explaining its aim, structure and scope. It is widely accepted that measurement or the methods of measurement should be as objective, reliable and valid as possible cf. He contends that any of these strategies can be used in practicing five specific techniques for analyzing case studies: At the same time he seeks to encourage the integration of qualitative content analysis into the important step of data analysis in case study research.

The rising popularity of mixed methods approaches and the use of triangulation have already been mentioned briefly in the introduction of this paper. Email this article Login required. The following articles are merged in Scholar. In this respect, it is important to note that case studies have an important function in generating hypotheses and building theory cf. This paper also aims at helping to overcome the strict contraposition of qualitative and quantitative research. Das Interview in der Psychologie.

Besides, case study research design can be used with other research strategies to address related research questions in different phases of a research project, and yet a kolhbacher strategy would be to start with exploratory case study research and then to test the emerging findings in wider survey-based research HARTLEY,p.

Studien zur qualitativen Inhaltsanalyse. Furthermore, qualitative or expert interviews are a very common field of application for qualitative content analysis cf. However, these issues will be addressed again in Section 4. Knowledge and Process Management 14 3, We log anonymous usage statistics.

the use of qualitative content analysis in case study research florian kohlbacher

However, there does not seem to exist a homogenous understanding of this method at present, but originally the term “referred only to those methods that concentrate on directly and clearly quantifiable aspects of text content, and as a rule on absolute and relative frequencies of words per text or surface unit” TITSCHER et al.

Since arguments concerning the content resdarch judged to be more important than methodical issues in qualitative analysis, contrnt takes priority over reliability MAYRING,p. Categories are understood as the more or less operational definitions of variables.

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Asuka Komiya Hiroshima University Verified email at hiroshima-u.

The Use of Qualitative Content Analysis in Case Study Research

Because of the problems of reliability, the coding of kohlbachrr is usually assigned to multiple coders anslysis that the researcher can see whether the constructs being investigated are shared and whether multiple coders can reliably apply the same codes MAYRING,p. The author argues in favor of both case study research as a research strategy and qualitative content analysis as a method of examination of data material and seeks to encourage the integration of qualitative content analysis into the data analysis in case study research.

In fact, MAYRING recommends his qualitative content analysis in the case of theory-guided text analysis but rather not in the case of merely explorative-interpretive interpretation of the material p. The simplest type of evaluation consequently consists of counting the numbers of occurrences per category assuming there is a relationship between frequency of content and meaning.

In Julia Brannen Ed. Kohlbacherr paper aims at exploring and discussing the possibilities of applying qualitative content analysis as a text interpretation method in case study research 3. Methoden der empirischen Sozialforschung 10th ed.

Data accumulated by different methods but bearing on the same issue are part of what is called the ” multi-method approach”: He contended that the quantitative orientation neglected the particular quality of texts and that it was important to reconstruct contexts. International Journal of Technology Intelligence and Rfsearch 4 3, Happiness in Japan in times of upheaval: Later, the concept was extended to include all those procedures which operate with categories, but which dlorian at least to quantify these categories by means of a frequency survey of classifications ibid.

The Use of Qualitative Content Analysis in Case Study Research – Semantic Scholar

This section explores and discusses the possibilities of applying qualitative content analysis as a text interpretation method in case study research and thus tries to find an answer to the research question initially posed see Section 2.

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Figure 1 shows the basic proceeding of qualitative content analysis from the initial theory to the final analysis and interpretation. The four conditions or tests are cf. Of course, case study research usually corresponds to such a comprehensive study.

the use of qualitative content analysis in case study research florian kohlbacher

Grundlagen, Methoden, Anwendungen 10th ed. This has led to the appearance of mixed method approaches and the use of triangulation e. At the same time he analyysis to encourage the integration of qualitative content analysis into the important step of data analysis in case study research. According to HARTLEYdata collection and analysis are “developed together in an iterative process,” which can be fase strength as it allows for theory development which is grounded in empirical evidence p.

This means that in a comprehensive study which aims at analyzing different kinds of data material, the same method can be applied to different types of evidence—a major advantage not only from a pragmatic point of view, but also as far as quality criteria are concerned.

By clicking un or continuing to use the site, you agree to the terms outlined in our Privacy PolicyTerms of Serviceand Dataset License. Besides, a careful description of the data and the development of categories in which to place behaviors or process have proven to be important steps in the process of analyzing the data.

Then, a basic introduction to qualitative content analysis as an interpretation method for qualitative interviews and other data material is given.

Knowledge-based New Product Development: Being a little bit more specific he defines qualitative content analysis in the following way:. Last but researcb least, when using qualitative content analysis in case study research, one should be aware of the fact that “[r]eplicating a mixed-methods package […] is a nearly impossible qaulitative JICK,p.