This essay will also discuss a contemporary communication technology particularly mobile phone, its relationship with the medium theory and how it has impacted society and culture. Many people presume the conventional meaning for “medium” that refers to the mass-media of communications – radio, television, the press, the Internet. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not aware of. In this world, it is easy to see why the medium is powerful and worthy of serious attention. Mobile phones which has introduced a much more flexible way of communicating things. Download a pdf version of this essay. McLuhan defines medium for us as well.

There’s a wonderful sign hanging in a Toronto junkyard which reads, ‘Help Beautify Junkyards. And so the title is intended to draw attention to the fact that a medium is not something neutral—it does something to people. Similarly, the medium of language extends our thoughts from within our mind out to others. And the character of the medium is another message which can be easily overlooked. With this early warning, we can set out to characterize and identify the new medium before it becomes obvious to everyone – a process that often takes years or even decades. Download a pdf version of this essay.

McLuhan pointed out that the content of any medium is always another medium. The Economist,Ix power of mobile money: Notify me of new comments via email.

Mobile communication is now creating a sense of new way of communicating with other people even in a different place, time and circumstance. McLuhan states that “a light bulb creates an environment by its mere presence.

The medium is the message

According to Meyrowitzp. However, it can also be said that the relationship between places and social situation jessage still very strong because technological advancement through mobile devices makes it easier for us to get connected with people around the world at a different time and occasion.


The phrase was introduced in McLuhan’s book Understanding Media: Log In Sign Up. So, finally, I do agree that the medium is the message, and to ignore this truth is to fail to understand something essential about modern human life.

marshall mcluhans essay the medium is the message

The new greater invention in digital technology has introduced even greater opportunity to create better communication process.

Stevenson, N,Understanding media culture: For example, electric lights do not contain any message in the daylight. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.

Download a pdf version of this essay. In other words, “This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Considering television as an extension of eyes sight and listening ears the medium itself extend sights and ears by showing visual angle and making accessible to reach out the programmes although people are not there physically ; they experience it through medium as if real.

This then lead to the conclusion that the medium should be ignored as it only brings the message that people need without realizing that the medium can sometimes be more meaningful than the message itself. As a result, it also changed the relative status and power of those in different places. Throw Something Lovely Away Today. In other words, with Cubism one could not ask what the artwork was about content[9] but rather consider it in its entirety. The “Medium is the message”- Course Essay. Anticipation gives the power to deflect and control force.


Each enables us to do more than our bodies could do on their own. In other words, the medium itself can create a totally different perspective of technological developments in communication. Click here to sign up.

The medium is the message – Wikipedia

From Wikipedia, the free encyclopedia. In this world, it is easy to see why the medium is powerful and worthy of serious attention. This idea then spread out around the world and became influential in media studies.

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Many of the unanticipated consequences stem from the fact that there are conditions in our society and culture that we just don’t take into consideration in our planning. Indeed, since our thoughts are the ezsay of our individual sensory experience, speech is an “outering” of mwssage senses – we could consider it as a form of reversing senses – whereas usually our senses bring the world into our minds, speech takes our sensorially-shaped minds out to the world.

By continuing to use this website, you agree to their use. Therefore, it allows man to see further places in the same manner as the sight.

marshall mcluhans essay the medium is the message

Thus we have the meaning of “the medium is the message: The Extensions of Man. Social theory and mass communication, London: