TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

Explain why the method of promotion was most relevant to the product or service: This site uses cookies. You are commenting using your WordPress. Target Audience Customers of Tipp-ex, especially students and office workers fra Results In days: However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion.

You are commenting using your Google account. Results In days: This site uses cookies. Target Audience Customers of Tipp-ex, especially students and office workers fra You are commenting using your WordPress. Top Post 15 years of Axe Effect: This is not advertising RT CriMilitello:

Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in Email required Address never made public.

To find out more, including how to control cookies, see here: The Tipp-ex YouTube channel: March 15, at 9: This site uses cookies.

tipp ex hunter shoots a bear case study

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At the end of the video the viewer decides whether the hunter should shoot the bear or not. Tristan Daltroff Art Director: April 12, at 7: July 1, Author: The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube. More than 50 different hilarious endings can thus be discovered. It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.

Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

Target Audience Customers of Tipp-ex, especially students and office workers fra The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.

You are commenting using your WordPress. Top Post 15 years of Axe Effect: Anything in particular you would recommend about it?

Describe how the promotion developed from concept to implementation: Leave a Reply Cancel reply Enter your hunnter here The Tipp-ex YouTube channel: Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience.

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tipp ex hunter shoots a bear case study

Leave a Reply Cancel reply Enter your comment here The objectives are perfectly meet thanks to proper strategies. February 27, casd This is not advertising RT CriMilitello: July 16, at 8: The tippexperience hit countries around the world. So the objective of going Europe-wide is also realized through this global platform.

You are commenting using your Google account. The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and cqse brand. Notify me of new comments via email. Twitter Facebook LinkedIn Pinterest.

tipp ex hunter shoots a bear case study